We take a look at what to expect from the streetwear and sneaker world in 2019 as well as the continued growth of the resale market.
The continued rise of streetwear and sneaker resale platforms.
The global sneaker resale market is currently valued at around $2 billion USD. Whilst this may seem like a lot of money, it’s important to remember that this figure accounts for every pair of shoes sold on the secondary market anywhere. It includes ever-growing resale platforms StockX and Klekt, generalised auction websites which turn huge volumes of products daily and smaller inconspicuous pages such as Facebook, Craigslist and non e-commerce organisations.
The rise of the resale market has now however, become a viscous circle. No one ever wakes up and thinks that $415 is the best deal there paying for the latest Yeezy trainer. However, emotions run high when it comes to this type of business and effectively the seller can now determine the ‘willingness to pay’. From there the circle continues, as each auctioneer attempts to reflect their quickly growing overpriced and overhyped product.
Let’s also talk about leading Detroit based seller StockX. The company has recently also dipped its hand into watches and designer handbags. Speaking to Streetwear Jobs earlier in the year, StockX founder Josh Luber told us “over the next 5 years more of the traditional ‘retail’ customers will be coming into the resale market, blurring the lines between retail and resale as one market”.
More sell out drops, resale of products and raffles.
When you think of sell out drops there is no other brand on the market like Supreme. It will be no surprise to hear when it came to their latest drop, the skateboarding shop and clothing brand sold out their box logo sweatshirt in four seconds flat. Now more than ever, the emphasis on being the first on the scene when it comes to streetwear is bigger than it ever has been before. A quick search on auction site DEPOP will show the price of a ‘Supreme box logo tee’ at four times the price of RRP. As far as collaborations, limited stock and hyped items, sell out drops and raffles don’t seem to be ending anytime soon. Social media has a huge role to play in this, spreading the buzz from every trainer to t-shirt.
More collaborations between premium fashion and streetwear labels.
Perhaps the most anticipated collaborations between designers had to be Palace x Ralph Lauren which dropped in November 2018. When images of the pony-riding jockey above Palace Skateboards’ italic logo popped up in Tokyo, both streetwear enthusiasts and social media went into total meltdown. Unsurprisingly, the collaboration did not disappoint. Featuring everything from plaid trousers to the polo bear riding a skateboard.
The collaboration between the two iconic brands was a strong move forward in streetwear and fashion and now, is seems that the blend between traditional streetwear brands and premium fashion brands is more common than ever. It’s comes as part of a long list of other collaborations, namely many by Virgil Abloh. Now there is a bigger emphasis on sneakers, expect more collaborations of chunky trainers and expect the trend of big slogans and logos to continue too.
Louis Vuitton x Virgil Abloh what’s next?
If you haven’t heard or seen any of Abloh’s work than you’ve basically been hiding under a rock. The Artistic Director for the brand Louis Vuitton has had one busy year. His debut collection dropped in October in a pop up store in Mayfair London. Attended by the likes of Rita Ora and Idris Elba, the capsule collection featured everything from tailoring to hoodies which are displayed in clear boxed printed with the LV monogram. Walls are hued with Wizard the Oz styled motifs, of which Abloh explained is where he got his inspiration.
Speaking to Vogue, Abloh also explained that his SS19 collection with OFF WHITE is “femininity crashed against athletic apparel and sport. The juxtaposition is how you know something happened; that is the crash. There’s textures, there’s silhouettes. The shoes for example, I started with a very athletic shoe and crashed it into a very feminine high heel. Take the suiting: there’s a biker short, but in tailoring. That’s the crash in 3D. The end result is Off-White; it’s a metaphor.”
Expect to see and hear a lot more from Virgil, as when asked about his workload he explains that the “key is not to think about it. I don’t sit and think, ‘Oh, I’m working a lot.’ Every idea that comes to mind I execute or I look for outlets to put out ideas. I just do it.”
Will Air Max still rule the sneaker roost in 2019?
When it comes to sneakers in 2018, Nike Air Max has ruled the sneaker roost. It seems that every other month, the classic silhouette is given a new colourway, collab or style. The sneaker itself is one of beauty. It’s stood the test of time, fought through battles and come out the other side. It’s featured all-over prints, safari influences and more recently has come as part of the Nike x Carhartt WIP collab. Will we see the same love for Air Max in 2019? Most definitely.
Streetwear brands to watch out for in 2019.
Combining aesthetics from Vetements and Gosha Rubchinskiy, Sputnik 1985 has it all. The Moscow based brand draws inspiration for Russian counter culture and used elliptical phrases on an array of unexpected fabrics, various colourways and experimental silhouettes. With over 80K followers on Instagram, phrases include ‘Better than You’ written in Cyrillic and pressed onto fluorescent yellow pullovers and checkerboard tees.
Launching in 2017, Minus Twø has already gathered a small and devoted fan base. Founded by Terence Sambo (Fashion Editor, PAUSE Magazine) in 2017, the brand has only released a handful of capsule collections, but its twist on preppy staple pieces like crewneck sweatshirts and denim has received an enthusiastic response. With either provocative slogans or religious iconography, each piece has a unique twist.