Changing the social perception towards sneaker cleaning products, which may have gone unnoticed. The brand has revolutionised the meaning of footwear protection and has built a desire amongst those who are proud to use Crep Protect products as an essential part of their routine and lifestyle.
Having been awarded 2nd place in The Sunday Times Fast Track 100 as the fastest growing independent company in the UK and Europe’s fastest growing fashion brand by the Financial times, Crep Protect is now a household name that sits with consumers and retailers across 52 countries.
Embracing the culture of sneaker enthusiasts and the individual elements that come with it, whether they are music, art or fashion. Crep Protect has collaborated with the likes of DJ Khalid and created strategic partnerships with the largest basketball association, NBA, to release exclusive care packages. The London-based company has continued to grow from strength to strength since its inception in 2012, and now holds a worldwide licence for Adidas Shoe Care.